If racing tyres are lucky, they will become something very special at some point. Records, for example. We are very proud and happy to present our latest project for Porsche: "The 24 Minutes of Le Mans". Friends, that was a ride on a cannonball. In the dark. In the fog. On black ice. A big thank you goes to our friends at Porsche and to our amazing Porsche teams at the agency. And of course to all of those who helped us with so much brain and blood to get this project from paper to vinyl.
A 2 that feels like a 1. A huge thank you to everyone within and outside our agency who thought and did, fought and perspired, scribbled and coded, trembled and prayed every single day so that we could achieve this result. You, dear people, are the absolute best.
To be brutally honest: we have never won a category called "CARS AND YACHTS" before. But somehow it feels good. Thanks so much everyone for helping us win one of only 13 Golds for Porsche @ The Worlds Luxury Awards!