How do you promote Germany's biggest advertising festival which, in 2016, is all about content? You make the Internet's all-time favorite animal your main character: the cat. True to this year's festival motto "The Battle of Content" the cats in our campaign laid down a challenge to ad people and normal people alike. As you would expect from our feline friends, their comments ranged from catty and narcissistic to downright rude.
Client ADC // Branches Public administration / unions / institutional advertising // Year 2016
Category Digital Media, Cinema
Teamleiter Business Development