The world’s most sustainable IKEA store opened in Kaarst in October 2017. It goes without saying that such a special furniture store merited a special campaign. And we took care of this under the slogan ‘Open to new ideas!’ – with a citywide interactive campaign for environmentally conscious behaviour, sustainable activities and a market for environmentally friendly ideas.
Client IKEA // Branches Trade / retail // Year 2017
Category Full service, CRM, Dialogue marketing, Spatial communication , Promotion/media
Teamleiter Business Development