IKEA decided to open a new furniture store in Bremerhaven. But before the inhabitants of Bremerhaven could come to the IKEA, IKEA came to them. With the world’s first IKEA pop-up store – right in downtown Bremerhaven. The store vividly demonstrated what distinguishes IKEA from any ordinary furniture store. Which is, well, just about everything.
Client IKEA // Branches Trade / retail // Year 2015
Category Print media, Outdoor, Digital Media, Dialogue marketing, Spatial communication
Teamleiter Business Development