Campaign 'Kaiserslautern opening'

IKEA , 2015

Description

Schöner, Bunter, Lauter: On August 13th 2015 IKEA opened its 50th store in Kaiserslautern. As a next milestone in local IKEA marketing communications we developed a campaign only possible in K-Town: We invited the whole city to join in and brought it an unforgettable summer at the river bank. And because there actually isn’t a real river in Kaiserslautern we just made the mostly running underground Lauter visible – by means of IKEA products.

Facts

Client IKEA // Branches Trade / retail // Year 2015

Category Radio, Print media, Outdoor, Digital Media, Dialogue marketing, Spatial communication , Full service

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