We wanted to show how easy IKEA makes it to decorate an entire 50-square-metre apartment. So we had IKEA temporarily decorate a couple thousand square metres of the Hanseatic city Lübeck as an example. The only problem? Everything had to be taken down after the promotion was over. Sorry, Lübeck.
Client IKEA // Branches Trade / retail // Year 2014
Category Radio, Print media, Outdoor, Digital Media, Spatial communication , Full service
Teamleiter Business Development