Campaign 'Lübeck opening'

IKEA , 2014


We wanted to show how easy IKEA makes it to decorate an entire 50-square-metre apartment. So we had IKEA temporarily decorate a couple thousand square metres of the Hanseatic city Lübeck as an example. The only problem? Everything had to be taken down after the promotion was over. Sorry, Lübeck.


Client IKEA // Branches Trade / retail // Year 2014

Category Radio, Print media, Outdoor, Digital Media, Spatial communication , Full service


Contact person

Jan-Timo Balke
Teamleiter Business Development
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