TVC 'Knut'

IKEA , 2008

Description

How on earth do you manage to lure people back into IKEA furniture stores after Christmas? Easy –you just invent a Swedish tradition. Throw a few Christmas trees out of the window. And call the whole thing ‘Knut’. 

Facts

Client IKEA // Branches Trade / retail // Year 2008

Category TV, Promotion/media
, Classics

Contact person

Jan-Timo Balke
Teamleiter Business Development
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Gallery