Viral „She"

Porsche, 2018

Description

On International Women’s Day 2018, we partly turned off the lettering above the Porsche Center in Leipzig – and showed the world that women have always been a part of Porsche. From the 08th till the 09th of March it only read „SHE“. We posted a video of the stunt online. The result: the most commented and most shared Facebook post of Porsche so far.

Facts

Client Porsche // Branches // Year 2018

Category Digital Media, Viral

Contact person

Jan-Timo Balke
Teamleiter Business Development
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