On International Women’s Day 2018, we partly turned off the lettering above the Porsche Center in Leipzig – and showed the world that women have always been a part of Porsche. From the 08th till the 09th of March it only read „SHE“. We posted a video of the stunt online. The result: the most commented and most shared Facebook post of Porsche so far.
Client Porsche // Branches // Year 2018
Category Digital Media, Viral
Teamleiter Business Development