Great looks or desirable inner qualities? It’s not always easy to understand what men really want. Fortunately, there is a car that understands men and brings both ideals together – the new Amarok with V6 engine. To make this vehicle which oozes testosterone appealing to its target group, we followed a simple formula. We came up with a stunt that makes even the hardest guys tremble at the knees, a teaser film which redefines car porn and a catalogue which calls for its own special bookshelf. The result is the most manly campaign of all time.
Client Volkswagen Commercial Vehicles // Branches Automotive // Year 2016
Category TV, Full service, Case studies, Dialogue marketing, Literature, Print media
Teamleiter Business Development