Campaign „A car that understands men.“

Volkswagen Commercial Vehicles, 2016


Great looks or desirable inner qualities? It’s not always easy to understand what men really want. Fortunately, there is a car that understands men and brings both ideals together – the new Amarok with V6 engine. To make this vehicle which oozes testosterone appealing to its target group, we followed a simple formula. We came up with a stunt that makes even the hardest guys tremble at the knees, a teaser film which redefines car porn and a catalogue which calls for its own special bookshelf. The result is the most manly campaign of all time.


Client Volkswagen Commercial Vehicles // Branches Automotive // Year 2016

Category TV, Full service, Case studies, Dialogue marketing, Literature, Print media

Contact person

Jan-Timo Balke
Teamleiter Business Development
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