International launch campaign 'Caddy 4'

Volkswagen Commercial Vehicles, 2015


When the first Caddy rolled off the production line in 1979, it was a classic, robust commercial vehicle. And sadly, that’s also how it looked. Boy, how things have changed! Today the latest generation Caddy is aimed at two target groups: families who want an attractive, modern and spacious car without all the bells and whistles. And tradespeople looking for a cleverly designed, highly capable, technologically sophisticated commercial vehicle. Our integrated international launch campaign is on air in 21 countries.


Client Volkswagen Commercial Vehicles // Branches Automotive // Year 2015

Category TV, Print media

Contact person

Jan-Timo Balke
Teamleiter Business Development
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