The new Polo beats with BeatsAudio sound system brings you extraordinary sound. That’s why we shot an online film, where music takes the lead straight from the start. At the Volkswagen plant in Pamplona, a complete band sits in a Polo beats’ frame – and performs as the car is being formed around them. The video’s soundtrack is composed of sounds made during its assembly. The welding, hammering, glueing and riveting blend into a unique sound that the hip-hop newcomer Alfred Banks raps to. And it’s as good as it sounds: our music-loving target group celebrated the film on Facebook, YouTube and Vimeo.
Client Volkswagen // Branches Automotive // Year 2016
Category Digital Media, Viral
Teamleiter Business Development