Online Video „Polo beats feat. Alfred Banks.“

Volkswagen, 2016

Description

The new Polo beats with BeatsAudio sound system brings you extraordinary sound. That’s why we shot an online film, where music takes the lead straight from the start. At the Volkswagen plant in Pamplona, a complete band sits in a Polo beats’ frame – and performs as the car is being formed around them. The video’s soundtrack is composed of sounds made during its assembly. The welding, hammering, glueing and riveting blend into a unique sound that the hip-hop newcomer Alfred Banks raps to. And it’s as good as it sounds: our music-loving target group celebrated the film on Facebook, YouTube and Vimeo.

Facts

Client Volkswagen // Branches Automotive // Year 2016

Category Digital Media, Viral

Awards

Contact person

Jan-Timo Balke
Teamleiter Business Development
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Gallery